Category Archives: News

I’m walking on sunshine

Unfortunately Katrina (and the Waves, sorry guys) I don’t mean literally. but walking in my new Nike Air Force, I’m pretty sure is the equivalent of walking on a cloud. The comfort of these shoes makes good street style an effortless task, and the walk to university a delight. I’m telling you kids, they were worth the £65. pretty cheap for Nikes eh?!

The whole “Air Max” trend is getting a little tired now. Every man, woman and baby seem to have them on so I decided to go for something a little different. although, Air Forces are becoming more and more popular.

If you’re aiming for the retro sport style boys, try Nikes. If you’re not a fan, try Puma Suedes or Adidas trainers. A cheaper and equally stylish look!

Metrosexual: How far is too far?

They’re coming. An army of preened, perfect, hair-gelled soldiers. They are: the metrosexual.

Come on boys, admit it. You’re turning into one of them. It’s happening slowly. Slow enough that you’re not able to notice it, but quick enough for your girlfriends, sisters, even mums, to notice. A bottle of extra firm hold hairspray here. A tube of Dove’s moisturiser there. You are slowly adding to the ever-expanding male aimed beauty scene, as boys continue to take more time attending to their appearance.

Studies show that men are spending a marginal 19p less than women on beauty products every month. Before you know it you’ll be buying “guyliner” and “male UGG boots.” Face it lads, it’s not a good look. You’ll end up looking like Pete Wentz from Fall Out Boy.

I’m not saying that you can’t take care of your appearance boys, but face it, you don’t need to be putting concealer and foundation on. A girl wants her man to look rough, ready and manly (courtesy of my flatmates opinions). They don’t want a fake-tanned, hair-removal-creamed, eyebrow-plucked little boy.

http://mensfashionnow.tumblr.com/

Your clothes also reflect this femininity guys! Unless you are Marc Jacobs, it is very unlikely that you can pull off ‘meggings’ (male leggings). He can wear a skirt at the Met Ball and look stylish ‘cos lets face it, he’s the Artistic Director for Louis Vuitton for gods sake! You go out wearing a skirt and you’re going to look like a Scottish wedding reject. An occasional statement piece is acceptable. Personally I have been known to wear meggings, but I’m of the homosexual tendency and can sort of make it acceptable (completely adhering to stereotypes here).

So boys, let’s look at levels of the metrosexual and what you can do to make sure you don’t go full blown Rylan Clark. Style your hair, that’s fine. But when you start using more products in it than your girlfriends, and let’s face it, they need more, it’s becoming an issue. Make-up: personally I’m not a fan of the make-up-wearing male, but if you are going to do it, keep it minimal. A little bit of concealer to cover up those blemishes should be all it takes. Clothes: keep statement pieces like male skirts or leggings to a minimum. Look at GQ Style if you want to take some inspiration as to what key pieces this season are offering for you fashion conscious men out there. Over and Out boys. Speak soon.

Not just belles at whistle

Whistles is going into menswear! Whistles is going into menswear! Whistles is going into menswear! Who woulda thunk it.
The British retailer is preparing to reveal its debut range for the fairer sex (cough) for FW14-15 with Nick Passmore overseeing.
Collection will be around and about town throughout exclusive Whistles stores with overseas expansion in the far-east imminent and now menswear, can we see them racing ahead of Matches, MR. Porter and Farfetch as the new menswear etailer of choice?

Twinsets Appeal

Oh no, they’re at it again. Those Olsen twins not just content on the incredulous amount of inches they get from the Daily Mail (amongst others), they have now thought that they have something to give back to the fashion community recently purchasing a minority stake in e-commerce brand Beachmint.com The pretty creatures will now serve as co-chairs of the BeachMint advisory board taking on both creative and consultative roles. Of course they will, what with their penchant for matchy-matchy and lots of denim, please do look out for some sort of twinset-dungarees number to follow swiftly.

Tie Rack gets itself into a knot

Tie Rack are in a pickle. Not the type you see festering in jars behind the till in the Dog and Duck, but an actual pickle, ie – their future is under threat.

Loved by the older generation and grandma’s for their wide necked ties and Christmas festive jingles, Tie Rack are another of the companies out there who have opted to out-date themselves by not moving with the times, simply put – you could see it coming a few dozen miles off.

Whilst they sell staples, the ties, socks, cufflinks, socks etc, etc, stocking fillers, etc, there isn’t really an option for their business to thrive in a place where Topman can bring out a skinny tie in a vast amount of colours and patterns, whilst HM sell socks by the sack full at £9.99 for four pairs – the market is well and truly tied (geddit!)

The large knotted tie has died, whilst their blue shadow plain crinkle scarf looks like its suffering from identity crisis; the cufflinks are bland and still awkwardly childish whist the men’s ‘hanky’ pattern is just plain confusing. With retailers out there who can offer substantially better designed products at a cheaper rate, its no wonder that the retailer is ringing its own neck.